In her article, “The Disney Princess Effect,” author
Stephanie Hines quotes a Disney Corporate Executive who argues, “For 75 years,
millions of little girls and their parents around the world have adored and
embraced the diverse characters and rich stories featuring our Disney
princesses.... [L]ittle girls experience the fantasy and imagination provided
by these stories as a normal part of their childhood development” (para. 9). In
other words, Disney has been educating girls for the better part of a century,
teaching them what it means to be “normal” as they develop from girls into
women. While Disney clearly views their effect on girls and the institution of American
girlhood in general as overwhelmingly positive, many authors have criticized
the underlying messages provided by “stories featuring …Disney Princesses.”
Alexandria Robbins, author of “The Fairy-tale Façade,” claims that Disney princesses
like Cinderella encourage passivity in girls and women. Other authors, however,
are noticing a positive change in the representation of girls and women in Disney films. In
“On Disney, Daughters and Dads,” author Michael Corso concedes that, while
early Disney princesses like Sleeping Beauty and Cinderella are “utterly
passive” (para. 3), the next generation of Disney princesses, Jasmine from Aladdin, Belle from Beauty and the Beast, and Ariel from The Little Mermaid, provide girls with more active, adventurous
role models. Even more promising, says Laura Sells, author of “Where do the
Mermaids Stand?,”are the covert, feminist messages present in many Disney
films; she argues that films like Disney’s The
Little Mermaid encourage women to reclaim the voices they sacrificed during
the era of Second Wave feminism, when women first began entering the
predominately white, male workforce. The collective voices of these critics make it clear
that there has been a shift in the way Disney represents girls and women.
While it’s true that Disney often misses the mark, each new
generation of Disney princesses appears to be stronger and more powerful than
the last. More interesting, however, is that each of these marked shifts in the
representation of women in Disney films seems to follow a wave of feminist activity
in America. Disney’s Snow White
(1939), Cinderella (1950) and Sleeping Beauty (1959) were released in
the generations between First and Second Wave Feminism; Disney’s The Little Mermaid (1989), Beauty and the Beast (1991) and Aladdin (1992) appeared in the
generation following the Women’s Movement of the 1960s and 70s; and most
recently, Disney’s The Princess and the
Frog (2009), Tangled (2010), Brave (2012) and Frozen (2013) have appeared in the wake of the Third Wave Feminism
of the New Millenium. Each successive generation of Disney princesses reflects
the advancement of women in American society, but each film falls short of being
truly feminist. While the films of the
1980s and beyond show a marked improvement in the representation of girls and
women, each film relies heavily on traditional stereotypical beliefs about gender
roles and modern-day cultural assumptions about female beauty to achieve its “happily
ever after” fairytale ending; in this way, Disney films act as cultural representations
of the positive effect feminism has had on women in American society and the violent
cultural backlash that often follows it.